Glossary

Key terms used across Tuurbo AI, from AI credits to connectors and entitlements.

How to use this glossary

This page collects the words you will meet across the product and this documentation. It is split into Tuurbo AI terminology, specific to the platform, and general concepts that come from SEO, AI search and eCommerce but appear often here.

Tuurbo AI terminology

Workspace, sites and people

Workspace the container for your sites, team members, AI credits and billing. Agencies typically use one workspace per client.
Sito (Website) one domain and everything attached to it: connectors, automations, Knowledge, dashboard and history.
Team the group of people invited into a workspace, with roles and permissions.
Ruolo (Role) what a team member is allowed to do inside a workspace.

Assistant and automations

AI Consultant the chat assistant, reachable from Chat AI, that reads your site data and proposes automations, tables and presentations. It never writes to connected platforms directly, every write is proposed as an automation to approve.
Rapido / Approfondito the two reasoning modes of the AI Consultant: Rapido answers faster with fewer sources, Approfondito takes more steps for a deeper answer.
Thread a single conversation with the AI Consultant, with its own history.
Automazioni AI (AI Automations) the section listing recurring AI-driven campaigns and their execution history.
Connettore (Connector) the authorized link between Tuurbo AI and an external system: a store, a CMS, Google, a CRM or a workflow tool.

Credits and plans

Credito AI (AI credit) the unit of consumption for every AI-powered action, from a chat message to a generated product description.
Piano (Plan) the subscription tier that defines the monthly or annual credit allocation.
Add-on an extra capability purchased on top of the base plan, such as additional performance capacity or the managed setup service.
Trial (periodo di prova) the initial period during which a site can be used before the paid plan starts billing.
Entitlement the internal permission that unlocks a feature or a credit type for a given site, read from the platform's limits service.

SEO, GEO/AEO and content

SEO & GEO the section that combines classic search engine optimization with generative/answer engine optimization for tools like ChatGPT, Perplexity or Gemini.
Regola AI (AI rule) a configured rule that lets automations rewrite specific fields under defined conditions.
Esclusione (Exclusion) a rule that keeps specific pages or fields out of automatic changes.
Modifica (Change) a single content edit produced and tracked by the platform, reviewable before it goes live.

eCommerce

Catalogo prodotti (Product catalogue) the list of products imported from your connected store, shown in the Ecommerce table.
Coda delle generazioni (Generation queue) the background list of running and pending AI content jobs for products.
Punteggio prodotto (Product score) the score highlighting how complete a product page is (missing description, images, attributes).

Performance and Accessibility

Performance the section reporting on site speed indicators and the underlying CDN, DNS and SSL setup.
Accessibilità (Accessibility) the widget and settings that make a site more usable for people with disabilities.
Dichiarazione di Accessibilità (Accessibility Statement) the generated legal document describing the accessibility measures taken.

Reports

Report a generated document summarizing a site's performance over a period, available as an internal view, a scheduled delivery, or a public link.

General concepts

SEO (Search Engine Optimization) the practice of improving a site so it ranks better in traditional search engines.
GEO/AEO (Generative/Answer Engine Optimization) the practice of making content easy for AI answer engines to find, understand and quote.
CMS (Content Management System) the software used to manage a website's content, such as WordPress or Shopify.
CDN (Content Delivery Network) a network of servers that delivers site content faster by serving it from locations close to visitors.
DNS (Domain Name System) the system that translates a domain name into the technical address of the server hosting it.
SSL the certificate that secures a connection to a website, shown by the padlock in the browser bar.
Core Web Vitals a set of speed and stability measurements Google uses to judge a page's user experience.
Meta tag the page information (title, description) shown in search results, not visible on the page itself.
CSV a simple text file format used to import or export lists such as product catalogues.

Tips

If a term used in the interface is not listed here, check the specific page for that section, most pages define their own terms in context.
When a word appears in bold elsewhere in the documentation, it usually matches an exact button or menu label in the interface.

Common problems

A term in the app doesn't match what I read here. The interface and this documentation use the same labels, but occasional wording differences can appear after an update. Refer to the label shown on screen when in doubt.

I don't understand an error message that uses a term from this list. Look up the term here first, then check Troubleshooting for the related situation.