SEO & GEO/AEO automations

Configuring automatic meta tag generation, AI rules, exclusions and prerendering for search engines and AI answer engines.

What is SEO & GEO

SEO & GEO is where you configure Tuurbo's automations for search engine optimisation and for optimisation towards AI answer engines (GEO/AEO), such as automatically generated meta tags, AI writing rules, page exclusions, and prerendering for crawlers. This section requires a plan that includes automation, and is not available for Shopify test accounts.

What you can do

Configure automatic generation of meta titles and descriptions.
Set whether AI-generated SEO changes require your manual approval before going live.
Exclude specific URLs or patterns from automation.
Configure rules for how the AI writes (language, tone, general settings).
Set up prerendering, serving a pre-built version of your pages to search engine and AI crawlers.
Review the history of changes and their status.

Setting up automatic generation and approval

Open SEO & GEO from the side menu.
Choose the tab for the type of rule you want to configure (prerender rules, AI rules, exclusions, or change history).
Decide whether AI-generated changes should require your approval before going live, using the approval setting. If enabled, every AI suggestion waits for you to review it in Reviewing & approving SEO changes before it takes effect.
Save your settings.

Configuring AI rules

From the SEO & GEO panel, open the AI rules configuration.
Choose the language the AI should write in.
Adjust any additional generation settings offered.
Save the rules; they apply to future automatic generation.

Excluding pages from automation

Open the exclusions section.
Add the route or URL pattern you want to protect from automatic changes.
Save; the excluded pages are skipped both by automatic content generation and, where shared, by prerendering.

Setting up prerendering

Prerendering serves a ready-made version of your page's HTML to bots and crawlers (including AI crawlers), which can help them read and index your content more reliably.

Open the Prerender tab (available here and also inside Performance).
Define which user agents or URL patterns should receive the prerendered version.
Configure the technical details as needed:

Option	What it controls
Timeout	Maximum time allowed to prepare the prerendered page.
Wait for network idle / wait for selector	Whether to wait until the page has fully loaded before serving it.
Emulate mobile	Whether the prerendered version simulates a mobile device.
Cookies / headers	Custom cookies or headers sent when generating the prerendered version.
Block resources	Resources to skip while preparing the page (to speed things up).
Redirect mode	How redirects are handled during prerendering.
Custom prerender script	An optional custom script run during preparation.
Viewport	The screen size simulated when preparing the page.

Save your prerender rules.

Tips

Turn on manual approval while you're still getting comfortable with the quality of AI-generated SEO content; switch to automatic publishing once you trust the results.
Use exclusions for pages that need a fixed, unchanging meta title or description (for example, legal pages).
Prerendering is especially useful for pages that rely heavily on JavaScript, since some crawlers struggle to read fully dynamic content.

Common problems

Problem	What to check
AI-generated changes never appear	Check whether approval is required; if so, review them in the change history rather than expecting them to go live automatically.
A page keeps getting SEO changes you don't want	Add it to the exclusions list.
Crawlers still can't read a page correctly	Review your prerender settings, especially wait conditions and blocked resources.
Section is not accessible	Confirm your plan includes automation; this section isn't available on Shopify test accounts.